Collection: UPSIDE

Upside is a modern collegiate apparel brand created to bring a fresh perspective to traditional university gear. Founded in Gainesville by University of Florida alumnus Evan Kuperman, the brand started with a simple idea: college apparel should be something you genuinely want to wear every day—not just on game day.

Upside creates officially licensed apparel featuring modern fits, thoughtful details, and distinctive takes on the schools and communities its customers represent. From hoodies and tees to shorts and hats, each collection blends school pride with contemporary streetwear-inspired style.

As Upside continues to expand to new schools and introduce new collections, its mission remains centered on helping fans represent the places that matter to them while standing out from traditional collegiate apparel.